Subscription Streaming Music, What Are Your Thoughts?

Streaming music has been around for a while now, just look at YouTube and the sheer amount of musical content available there (though they’re now using a subscription service themselves!). The big battle of charging for it’s convenience is the new thing. There are multiple players trying to get the most they can out of the sheer amount of music that we have access to now.

Big players include Spotify, YouTube Music Key, Apple Music and they are in such a tight market. Statistics show that the amount Spotify pays for servers and royalties barely leaves them with any money to run a business. In a race to the bottom (credit to Seth Godin) the margins have become smaller and smaller. It’s clear that they are desperate for subscription, Spotify offered 1 month free, now its 2 months free!

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My question is where do we, the musicians fall. On one hand I can see the numerous benefits of having my music in the hands of anyone in the world. But on the other hand, I think that opportunities are lost because the average person isn’t going to go out of their way to listen to something different. Let me know your thoughts in the comments below.

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