9 Ways to Network and Grow Your Music

  1. Go to gigs

This one is always understated. There is a really weird notion whereby some bands won’t actually go and see other bands gigs, especially when they aren’t free. This is very hypocritical as it means you don’t have time/money to spend on others but you expect others to come/pay to see you.

The interaction with the other band and their fans could lead to fruitful rewards. You have a group of potential listeners to interact with in one location and you miss out on that if you’re not there. I don’t know about you but I don’t go an exclusively watch one band. If there is another band that says they play music similar to someone I’m seeing then they immediately have my interest. All it cost them was their time and maybe a little money and they could have another potential fan for life.

Interacting with the other band is also a great way to establish a relationship and build trust and authority as a band. If lots of other bands know you and know you support live music then you’re more inclined to be asked to play a gig with them.

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  1. Message other bands

Get into contact with other bands and make things happen. Bands are always open to more gigs and exposure so collaborate and make gigs happen. Perhaps you can learn some things about what another band is doing in regards to marketing or merchandise etc.

Having a good network among other musician’s means you’re likely to get more work and more gigs. Maybe a band has an album launch and would like a support act, boom. Maybe their bass player has broken their arm and they need someone to fill in, boom. You get my point.

  1. Contact booking agents

It’s their job to book acts and if they are contacted in the first it makes it so much easier for them. Make sure you present your music in the best light you can and the chances are you’ll get booked if it’s for the right niche.

If you are professional, enthusiastic and hard working then this connection will go far. A lot of booking agents network with each other and starting with one could see you spreading to many.

  1. Approach people you’ve heard about

Are you scared of approaching people? It’s natural, it’s the ‘lizard brain’ in our head telling us that it’s safer to not take action. The reality, it’s much better to make action and strike up a conversation. The worst case scenario is they try and end the conversation. So what? The best case scenario could lead you to amazing possibilities. If the person has a reputation for helping artists or doing something unique or interesting then why not ask them about what they do and if you can collaborate on something.

  1. Be professional in your approach

You only get one chance for a first impression so make it a good one. Now I’m not trying to make it seem scary and daunting because it really isn’t. Use common sense, know your facts and be genuine. People are smarter than you think and will see through any fake stuff. If you are professional and providing something that someone is interested in then a network can be formed.

  1. Make sure to follow up

I can’t stress this one enough! The amount of times musicians say they’re keen something then it never eventuates to anything FAR FAR FAR outnumbers the times that they say they’re keen for something and it actually eventuating into something.

Don’t be one of those people that does this. If you’re genuinely interested then make it happen because chances are the other party aren’t going to be bending over backwards to make it happen. If it’s not something you’re interested in then why say you are in the first place?


  1. Never dismiss a contact.

John Doe has contacted you and you know nothing about him. Does this mean he provides no value to you? Of course not, he’s a human being. Find out what he does and I guarantee you there is a connection and network to be built from. It might not be super obvious at first but that’s why you have a brain.

  1. Provide value as to why someone should connect with you.

Let people know early and quickly what you’re all about, include your story and make them interested in you. If you have something they want then the connection is already made.

If you draw out the conversation and don’t state your attention then the person could think they’re wasting their time and try to stop the conversation

  1. Contact a local music blog

They write about music, why wouldn’t they want to write about your band? They also have contacts and know a lot of bands and people that I’m sure they’d be willing to share.

A contact with a voice not only puts your bands name out there but also introduces you to the person directly and makes them value your music that little bit higher.

Hope these helped, let me know which ones you’ll use in the comments below!

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