Are Your Photos Doing More Harm Than Good?

As the cliché goes, a picture is worth a thousand words.

So what does your picture say about you or your band?

If you hadn’t put much thought into it, reading this will probably change that.

As far as publicity goes, we all know that we need to have a photo to represent ourselves with. It is a vital part of our identity and helps people know what our music is all about. It is therefore imperative that we get it right.

Quality

The first thing we should be concerned about is the quality of the image. Is the lighting, editing, photographer of a good standard? This is probably the easiest to sort out but it could mean spending a little bit more to get a better product. 9 times out of 10 though, this extra spending will be worth it in the long run. Hiring a photographer to do a proper band shoot takes the hassle out of doing it yourself and gets a professionals opinion in the mix.

 

Which one would you prefer?

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Authenticity

This is a big one! In today’s day and age everything is becoming much more transparent. People can see through everything so there’s no point trying to fool anybody. Be genuine and you’ll immediately notice the results. If you’re trying to be something you’re not, not only are you going to look like a try hard but you’ll also ignore the niche that you should be targeting instead. There’s no point trying to sell a heavy metal band to somebody that’s not into it.

Dimensions

Make sure that you have at least one horizontal and one vertical photo. You never know what mediums these images will appear in so it’s best to present both types so that the person using your photos can use one that is most appropriate to the context.

Be unique

Instead of doing what everyone else is doing, come up with your own way of displaying your brand. It could be fun, it could be dark, it could be zany. You know what your brand of music is and what feels like it fits with your image. For example some things you could do could be: The band doing handstands or the band in a cheese factory!

 

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